It's easier to buy than build on Mobile ... but not better for maintaining ongoing relationships

Here is a quick POV… or rant … about brands being obsessed with advertising on Mobile and not building on it. 

It's really easy to buy ads on Google and Facebook. You can even do it automatically with Programmatic services.

Then... Advertising and media promotions let you reach as many people as your budgets allow... 

But ... you are just renting relationships thru publishers and Social Networks.

HERE IS A REAL QUESTION - Do you want to have ongoing relationships with your customers that includes frequent interactions while learning personal preferences to provide exponential value during AND in-between their purchases? 

So... Deep-tech development at the code level is the best way to build better customized customer service methods (not dependent on the Social Network platforms) ... for real reelationships thru frequent exponentially valuable interactions... optimizing at every touchpoint.

We build that.

This includes custom mobile apps and all the other “connected devices” accessed during the user's day across multiple mesh networks...  From the Alexa Echo in the kitchen during breakfast - with the car or throughout the commute - entering locations - logging in at work - team collaborations - customer presentations - restaurants - shopping - back home - "hello Alexa, read me the final list I accumulated today... What do I have to do tomorrow? And who is on Colbert tonight?"

Remember, you cannot provide this (expected!) level of customer service through a Responsive Website limited to their smartphone's browser. Here are 17 reasons why a Native Mobile App is better.

The result is a solution for real 2-way one-to-one loyal relationships integrated with any current corporate systems - marcom, commerce, supply chain, employee engagement, innovation labs!  

Now you can fulfill on the marketer's promise to listen and learn personal preferences ... and deliver ONLY relevant value with the right content at the right time and the right place.

You want that?


David Cutler - VP - Mobile Strategy, Design & Development

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An Invitation to the Raizlabs Experience

I have always been inspired by market disruption and change. So is Raizlabs ... I am eager to introduce you to this software innovation firm that allows companies to stay ahead of change.

Do you want your customers/employees to have a valuable experience with your company? Can you manage an ongoing relationship that includes frequent touchpoints that provide instant answers while learning personal preferences ... therefore, providing exponential value during AND in-between their interactions and purchases? 

This is an invitation to learn about providing this experience.

We are looking for clients that want to provide this level of relationship as their market inevitably evolves towards it.  We will help you navigate though it with the one single consistent element ... the code ... deep-tech for deep-value.

Your Mobile strategy will surely be at the center of our first session as we clarify your options and obligations to what the world demands.

The best way I can fulfill on my promise to help you is to have a 20 minute phone call with your senior tech strategy team and our "Innovation Lab on Demand" … I promise a valuable conversation. We are not selling. We are looking for collaborative clients and partners that insist on awesome and impactful projects.

People were always surprised by what we discovered and the helpful ideas we shared during their first chat with us.

WHY RAIZLABS? Hundreds of reasons (we've shipped hundreds of apps, products, and business solutions). Here is another reason - We are the best in the world... according to Google... who just chose Raizlabs as one of the top 13 Google Certified Developer Agencies in the world! - See

My hope is to inspire you to think deeper and wider about tech and mobile strategy across your company's entire ecosystem … how mobile pervades everything - campaign content, longterm relationship touchpoints, media platforms, legacy systems, mobile devices, screens of all types everywhere, beyond mere browsers and emerging devices (they are here!) like Alexa Echo, wearables, and Hololens. And how the best way to keep up is with code-jockeys obsessed with epic (branded!) experiences throughout your user's day across multiple mesh networks.

Since you got thru that sentence then you should see our Raizlabs Experience posts at 

If your company is evolving and, therefore, has tough problems to solve, we have a hungry team that needs to be fed with awesome projects.

Choose Anytime. Bring your toughest tech issues. We love them.

Check out our short video overview from the archives...

Here is an example of the kind of work we are proud to do ... Raizlabs’ client, B&H Photo, was awarded a Google Material Design Award (one of 6 apps in the Google Play Store). Faced with the challenge of bringing a famous SuperStore mobile, Raizlabs delivered an iPad app that meets B&H's standards for excellent service. Now for Android, iPad, and iPhone

Raizlabs is your Innovation Lab on Demand

Here is an overview of Raizlabs… awesome software, tech integrations, mobile apps, connected devices ... solving problems.

Better, Faster, Cleaner.
It’s what the world demands.
It’s what you need to run your business. It’s what you need to get and keep business.

Raizlabs meets that demand.  We are a software innovation firm combining design and development to help solve business problems with flawless mobile apps and connected device experiences. 

We are Creative Technologists obsessed with sharing our expertise and discovering which of your business problems can be solved with our proven processes.

Another good reason to meet ... Raizlabs is proud to have been chosen by Google as one of the top 13 mobile app development agencies in the world according to Google's recent announcement - see

Whatever the world is demanding of you, we can create custom software solutions that meet your unique needs.

See examples of our Work at for fast-moving funded startups to mid-market disruptors to evolving corporations, such as: Macy's, Bloomingdale's, Six Flags, B&H Photo, Costco, Virgin, EMC, Hubspot, Benjamin Moore, etc.

Come in and check out all the projects at our "Innovation Labs on Demand." Click here for more about Alexa Echo skills, Hololens hacks, and lots of surprises...

A little more on the Raizlabs
- Custom-designed software experiences for over 10 years
- Specializing in Mobile Apps and cloud-connected devices (Alexa skills, Hololens, etc)
- Known for maximizing mobile metrics, such as increasing conversions over 100%
- Integrated deep within your data and across your ecosystem business models
- Future-proofed tech with best practices and constant innovation
- Our exceptional team is here. No off-shoring
- We launch on time,  on budget, on quality

Thank you for the opportunity to share our capabilities for your needs.


David Cutler - VP - Mobile Strategy, Design & Development

Ripping thru Truths on AmaAppGooBook

Try to keep up with this data-filled tirade on what is working (and Not) around the Four Horseman

 "...Stores are the new black in the world of eCommerce..."

From mobile to mobility to connectivity

Excerpts from excellent CMO interview:

According to Julie Ask, ‎vice president at Forrester Research, mobility represents the third stage of mobile marketing. The first stage, she said, is when marketers realize they need a mobile presence. This often results in the launch of a mobile website. Stage two is the move to a “mobile-first” mindset, in which marketing initiatives are designed assuming consumers are viewing them primarily on a mobile device, as opposed to the desktop. Mobile apps are typically developed at this point, too.

The third, and most mature, stage is when marketers make the shift from mobile to “mobility.”
This move from mobile to mobility is really about thinking less about mobile as a standalone and more about how mobile fits into the overall customer journey.”

Brian Wong, founder of Kiip, said the concept of mobile moments is a long-term strategy, agnostic of device and platform, that lets marketers focus on the core moments their product services… Marketing, in general, is moving to service and addressing needs, he added. “Real estate and impressions are becoming inadequate,” Wong said. “It comes down to the moments of need that we can find and address.” 

Brands should strive for three types of mobile moments—owned, manufactured, and borrowed

“I see it going from mobile to mobility to connectivity, and connectivity happens when mobility starts occurring across multiple devices, multiple networks, and multiple sensors. You essentially start creating what many refer to as the mesh network,” Becker told
That will lead marketers to the “age of the connected individual.” has become more and more targeted to getting that message out to specific audiences, down to specific segments, down to, now, specific individuals.

Becker said he expects marketers will start to close the gap between the upper funnel and lower-level paid and owned media advertising. In between, they will drop the idea of intelligent, individualized communication. And as they build up their own databases and capabilities to serve and engage individuals on their own terms, intelligent, individualized communication will come to fruition.  
By 2020, the average individual will have 10 connected devices and probably 140 different sensors, all of which will be collecting data about the individual.
“That data will either be under the control of the marketer, or the market, or the individual themselves… that’s the next battleground for the marketer…
…the next stage of evolution is from mobile, to mobility, to connectivity, and the emergence of the connected marketer.

How Much of the Mobile "Brain" are you Using?

We DO use more than 10% of our brain... 

But you are probably only using about 10% of the capabilities of the smartphone with your mobile marketing.

Because... when a customer goes to your site thru a browser on their phone, they are NOT able to easily benefit from the amazing smartphone functions and sensors.

A "Response Site" is great for building a bigger audience because of easy access from any phone's browser. But the depth of interaction and range of value can only come thru a "Native App" custom designed for the smartphone...

You need a Native Mobile App to get these: 

  1. Quick access with your own branded icons on the user’s home screen
  2. Push notification alerts that come to you when you want them
  3. Instant one-click access to customer service
  4. One-click to call any designated number
  5. Faster info display (even when there is bad wireless access
  6. Secure Integration with mobile payments via Apple Pay and Google Wallet
  7. Elegant integration with your photos and videos
  8. Control of audio and speakers
  9. Accelerometer and motion
  10. Gyroscope and movement awareness for games, etc.
  11. Ambient light reader as a photography tool or situational awareness
  12. Magnetometer for compass
  13. Barometer changes to update weather
  14. Enhanced security tools
  15. Biometrics - Such as a fingerprint reader
  16. More specific location/movements prompt delivery of more relevant info
  17. “Connected Device” integration with Bluetooth, NFC, etc.
  18. Active triggers like GPS Geo-Fencing and Beacons that initiate the "choice to ignore or learn more" about what's available right then and there!
Companies that take advantage of these with a native app provide a better user experience.
Solve many of your business problems with that brain everyone carries around everywhere...

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Why Starbucks is spending even more to improve its mobile app

The opposite of this (kind of hilarious picture) is true...

Business Insider reports on Mobile and Mobile App marketing.

Starbucks has put significant effort into its mobile app, and that strategy has paid off in spades...

The company plans to increase spending on mobile in 2016 after great success with its app in 2015, according to Bloomberg. By the end of last year, 21% of all transactions at Starbucks in the U.S. occurred through the mobile app. This has positioned the app as one of Starbucks' core business strategy.

The coffee giant debuted its app in 2011 and at the time, the company used the QR-code based app mostly as a loyalty card that gave rewards (such as a free drink) to customers who used it. But in the last few years, the app has grown to become a full experience through which users can order and pay. Starbucks also sends messages that have promotional offers within the app.

The success of this app shows how effective in-app messaging can increase a company's overall revenue. Recent data from Salesforce indicates that in-app marketing is starting to become a core strategy for many businesses.

In 2016, 54% of marketers said they used mobile apps for marketing, up from approximately 27% in 2014 for a year-over-year growth of 98%. An additional 20% said they intend to use apps for marketing within the next 12 months. Finally, 77% said they noted tangible ROI from mobile marketing, up almost 150% since 2015.

Starbucks also plans to begin implementing new mobile strategies targeting more purchases within the app. These strategies include recommendations of more purchases to customers in a way similar to how Netflix recommends TV shows and movies to users based on their histories and tastes.

This approach could increase Starbucks customers' individual purchases by up to 50%, according to Crone data cited by Bloomberg.

An Integrated Employee Experience "Stack"

How are you measuring the value of your employee (and Customer) commitment?

The below slide deck is an introduction to how a few partners are integrating across "The Stack" to answer these 3 questions: 

1) What are you doing to satisfy your employee's (and Customers) need for engagement?

2) What data from your employees (and Customers) are you using to track productivity?

3) Have you considered how more committed employees can positively affect your sales and customer satisfaction?


Contact David Cutler (617-331-7852) to discuss this slide deck. Discover how any single level of the employee management "Stack" can help you improve your company's culture and success... and how combining integrated communications across all levels will lower costs, increase productivity, and provide your own multimedia (and interactive) channels.

FYI, Altimeter has a must-read article on how to make HR a strategic asset in the Digital Era. They also introduce a the idea of communication across the "Experience Cloud." ... or, as we call it, "The Stack" ...

See elements of the stack in action at our demo site:

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Proximity Tech To Humanyze Business

Humanyze is an impressive "HR Tech" company founded at MIT. Their noble mobile mission is to make our work-lives better.

Their multi-media sensor is worn by employees to provide insights on their actions for self-awareness, productivity, and career growth. Management gets anonymous behavioral data (So, not Big Brother) that let's them make better decisions and build their teams based on transparent facts. CEO, Ben Waber, call this "Moneyball for business."

Watch this few minute video interview with Fast Company...

Thank you for Connected Things 2016 at MIT

As part of the MIT Enterprise Forum of Cambridge’s Internet of Things (IoT) organizing committee, I’d like to thank everyone that made the 8th annual Connected Things conference a success!

Industry leaders are already harvesting billions in revenue on Connected Products. As more devices get connected, more businesses will be created... and many disrupted ... learn where your business can benefit.

The goal is to bring clarity to a topic where there is still a lot of uncertainty. This year, we’ll go beyond the hype curve and focus on where the money is by showcasing real world use cases.

Proximity Marketing’s Rapidly Expanding Universe

The proximity marketing universe is expanding at an ever-accelerating rate — with new forms of engagement in new kinds of places. It’s where mobile and digital media meet the Internet of Things.

In this session you’ll actually see how proximity marketers can bring big value to almost anyone anywhere - because this entire Connected Things conference will be a live proximity marketing demo!

All conference attendees will wear Loopd ( Bluetooth tags. So in this session (and only this session) you’ll see event stats, such as:

   Which Connected Things sessions and exhibits were most popular
   Which sessions and exhibits connected most with attendees
   Which attendees were the biggest networkers
   Which attendees visited the most exhibits
   How much time attendees spent at the event
   How long was the average visit
   How did traffic flow volumes correlate against session and exhibit schedule

Watch a short overview of Loopd in action: 

Loopd CT2016 from Ted Reed TV

It all leads to a fascinating and informed discussion with our panel of leading proximity marketing experts:

Watch the Q&A from this year's Marketing and Media Panel:
Raizlabs panel from Ted Reed TV 

- Moderator: Asif R. Khan - Founder & President - Location Based Marketing Association  @AsifRKhan @TheLBMA

- Thomas Walle Jensen - CEO and Co-founder  
Beacon-powered Mobile Marketing at scale
Proximity Network aggregator and manager of 

- Greg Raize, CEO Raizlabs - Digital and Mobile Agency bringing creative ideas and deep campaign data -

- Rebecca Schuette - Marketing at Swirl Networks - mobile beacon solutions for retailers -

- Demo from Thomas Friedman - Business Strategist at Loopd
Loopd is a super-angel funded Silicon Valley company that has developed a real-time proximity marketing and analytics platform powered by low-cost smart wearable technology.

For Connected Things 2016, we anticipate 500 registrants who share interest in all things ‘connected’. There will be opportunities to enhance your knowledge, widen your network, stimulate your innovative self and expand your understanding of connected things.

FYI - Go HERE to watch a recent 2 hour event when the Enterprise Forum hosted the Location Based Marketing Association ( and others for a panel discussion about People, Places, and Media.

Please let me know if you have any questions about attending and feel free to share

any suggestions you might have for the event itself. Use 

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Admit The Chaos

"Admit" that there is chaos and confusion around business (and our entire world) these days and you will be accepting the truth... 

It is crazy out there ... user and competitor shifts demand that your business models need to be re-set more often than you want. Perhaps the only way is to find your power by acknowledging that there are more questions than answers.

"Admit" the chaos - give it a ticket and invite it in. Embrace it. Harness it. Make mistakes... demand mistakes.

Try problem-solving like when you were too young to know better. The fountain of youth is acting half your age. This is how smart brands and their cool advertising agencies come up with clever and memorable branding ideas... Break some rules since they are already broken.

One tactic is to re-discover your Strategic Sweet Spot - What do you do for your clients that your competitors can't?

Ask and Listen ... Give your brand to your customers, employees, partners, and favorite vendors and ask for their opinions... insist on the truth. Insist again. 

Get guidance from experienced (yet still very optimistic) Creative Technologists like Raizlabs ... they live their mission every day - to Improve Lives With Design and Technology... Mostly Mobile. They build trust with clients by being realistic while reaching for the right goals. They acknowledge your resource... fill in the gaps... and harness the right team that can help you discover what you should do and manage the deep tech to do do exactly what you need. 

Anyone telling you they have it figured out is lying. The only way forward is through honest conversation about your situation at this moment ... the relevant market shifts ...and the DISCOVERY of your best opportunities TOGETHER.

So... give yourself a break for not having your strategy all wrapped up - nobody does.  Have a few conversations with your most trusted advisors. Admit the chaos. Admit the truths about what you are doing right and wrong. Then think deeper about how your business can change now and over the next few years. Then think wider about how your ecosystem in your industry is being disrupted - with or without you.

The answers will come after you...

Admit The Chaos
Admit The Truth

Read here about being Adaptable... and the value of duct tape.

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Thanks for another great image GapingVoid