Digital Transformation Is Operation Optimization


Listen here as eMarketer interviews top marketers about the challenges of Digital Transformation.

This is my summary with my POV... well, at least what I am observing that works.

Key Take Aways:  #1 - The most important opportunities are beyond marketing. #2 - Have trusted nerds on speed-dial.


Digital Transformation is your Digital Strategy for your Business Operations. 

Most business leaders are in "shock and awe." Help them.

"Digital" is over... everything is Digital

Hard to keep up - new channels - IoT, Connected Home, Car, voice! Since it is a constantly evolving market ... ther should be less pressure to know everything

Embrace the iteration process. Get ANYTHING into the market to react to - test test test!

FIX YOU FIRST. 
    - Use tech to deliver visibility and truth.
THEN YOUR CUSTOMERS. 
     -  Silos must intersect and flow around a consistent customer journey.
OWN YOUR DATA
     - Do not rely on Facebook for an assessment of YOUR customers.
GET HELP TO TEST, ITERATE, AND DIFFERENTIATE
     - Get tech architects to connect the dots between platforms.
KNOW YOUR PEOPLE
     - Opportunities are around them. Just make them more productive!

Have CTRL = Content, Timing, Relevance, Location 
Get out there and FEEL real retail experiences.
Emotional connections are NEEDED in this digital world
     - acknowledge our very human analog existence

Accept that there is ROI from learning 
Make it fun to find mistakes since they are the process
Embrace sharing and learning together between client, vendor, customer

Marketers must be:
- Data Scientists (know enough to see the truth)
- Social Butterflies (friend and critic of media platforms)
- Economists (choosing priorities ...that produce)

Set innovation funds to experiment (removed from brand P and L)
Support successes (Remember cross-corp knowledge sharing)

Again, Summary: Have trusted nerds on speed-dial